Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.
By accumulating, interpreting an distilling new and relevant information, the Institute facilitates industry interaction and fosters a deeper understanding of all marketing efforts that influence purchase decisions in-store, online or anywhere along the path to purchase.
• Active and engaged community of Institute members
• Organized and convenient members-only website
• Access to the largest collection of shopper marketing information, research, images and data